About Me

I bring ideas to life

For over 15 years, I’ve been driven by a simple curiosity: how can we make technology feel more human? My journey in the IT industry has been defined by a passion for untangling complex user problems and transforming them into seamless digital experiences. Today, that passion extends to designing AI-powered experiences that are intuitive, trustworthy, and genuinely useful. I don't just design interfaces—I dive deep into the "why" behind every interaction, bridging business goals, human needs, and the evolving capabilities of AI.

My process combines rigorous research, creative intuition, and AI-enabled workflows. Whether I’m conducting qualitative research to uncover user insights, designing conversational and AI-assisted experiences, or whiteboarding end-to-end user journeys, I focus on turning complexity into clarity. Ensuring every decision remains grounded in user needs and business outcomes.

Fintech

Insurance

Banking and Financial Services

Financial Services

Oil and Gas

Retail and E-commerce

Travel and Aviation

15+ years

Design experience

40+

Projects delivered

98%

Client Satisfaction

My Work

Nissan Drive@Home
Nissan Drive@Home logo
Product

Nissan Drive@Home

I redesigned the Nissan Drive@Home web experience — a service that lets customers schedule and complete a full at-home test drive without ever visiting a dealership.

Nissan Drive@Home
Nissan Drive@Home logo
Mobile

Nissan Drive@Home

I redesigned the mobile experience for Nissan Drive@Home, a service that lets people schedule an at-home Nissan test drive without stepping into a dealership.

Walmart Centralized Enterprise Data Solution
Walmart Centralized Enterprise Data Solution logo
Product

Walmart Centralized Enterprise Data Solution

The Walmart Data Portal is an internal enterprise platform that serves as a single source of truth for Walmart’s vast data ecosystem.

Facebook Centralized Policy Management System
Facebook Centralized Policy Management System logo
Product

Facebook Centralized Policy Management System

I designed a centralized policy management platform for EE Accounts (Facebook/Meta) that allows administrators to create, manage, and monitor access control policies in one place.

Heuristic Evaluation of Texas de Brazil
Heuristic Evaluation of Texas de Brazil logo
Research

Heuristic Evaluation of Texas de Brazil

I conducted a full heuristic evaluation of texasdebrazil.com (desktop version) to identify usability issues that could frustrate users.

Masala Curry App
Masala Curry App logo
Mobile

Masala Curry App

A mobile app for a local Indian restaurant. The app lets users browse the menu, add items to cart, choose pickup or delivery, , reserve a table, and complete payment with a clean, modern flow.

Walletbox
Walletbox logo
Mobile

Walletbox

A clean and secure mobile app that helps users manage their payment cards, maximize rewards, and handle everyday wallet tasks with ease.

EXF Daily Health Screening
EXF Daily Health Screening logo
Mobile

EXF Daily Health Screening

A mobile app for EXF that helps employees and visitors complete a quick daily health screening questionnaire to safely enter the workplace.

Heuristic Evaluation for AIG Retirement Services
Heuristic Evaluation for AIG Retirement Services logo
Research

Heuristic Evaluation for AIG Retirement Services

I conducted a comprehensive heuristic evaluation of the AIG Retirement Services portal, identifying key usability issues and providing actionable recommendations to improve the user experience for retirees.

Travel Airline Payment System
Travel Airline Payment System logo
Product

Travel Airline Payment System

TAPS (Travel Airline Payment System) is an internal enterprise web application designed to handle multi-currency risk management, payment processing, and financial adjustments for airlines across North America and Europe.

Skills & Expertise

Blending the soul of traditional design with the speed of AI

AI Skills

  • AI-Powered UX Research
  • Prompt Engineering
  • LLM Integration Strategy
  • Generative AI
  • AI-Assisted Prototyping
  • Human-AI Interactions
  • Design for Agentic AI
  • Claude, Figma Make, Miro AI, Adobe Firefly

Product Design

  • Human Computer Interaction
  • User Center Design
  • Visual User Interface Design
  • Material Design
  • Responsive Design
  • Mobile Design (Android & iOS)
  • Atomic Design
  • Generative UI Design

User Research

  • Heuristic Analysis
  • User Testing
  • User Interview
  • Competitive Analysis
  • Usability Testing
  • Information Architecture
  • Agile UX

Tools & Technologies

  • Figma
  • Adobe Creative Cloud
  • Sketch App
  • InVision Studio
  • Axure
  • Miro
  • JIRA

How I Make a Difference

Some of the people I’ve worked with have to say about their experience.

"I had the pleasure of directly managing Vandana Gupta during her time as a Senior UX Designer on our team at Citi, where she consistently stood out as one of our most thoughtful and dependable designers. Vandana combines strong interaction and visual design skills with a deep understanding of complex financial workflows, and she is highly skilled at turning research insights into thoughtful and effective design solutions, translating ambiguous business requirements into intuitive, production‑ready experiences."

Deepak Tyagi

Deepak Tyagi

Director, Technology Strategy and Transformation

"I had the pleasure of working with Vandana for six months in 2025 on a series of challenging UX design projects, and I can say without hesitation that she is an exceptional designer and collaborator. Her command of Figma is impressive — she moves quickly and thoughtfully from concept to high-fidelity design — but what truly sets her apart is her design thinking. She consistently pushed to understand the root of user pain points and crafted solutions that were both inventive and grounded in established design system patterns."

Amy Stone

Amy Stone

Founder and CEO, FreshTracksHX, Human Experience Research & Innovation Partners

"I had the pleasure of working with Vandana on an AI project where she led UX/UI design for an app that processed broker submissions for an insurance company. Vandana brought clarity to a complex problem space and consistently translated technical and business needs into intuitive, user‑focused designs. She’s a thoughtful collaborator, a strong design leader, and someone who elevates every team she joins. I’d work with her again in a heartbeat and highly recommend her for any product design leadership role."

Ann Rodgers

Ann Rodgers

Insurance Leader specializing in core system modernizations and business process optimization