Hi, I am
About Me
For over 15 years, I’ve been driven by a simple curiosity: how can we make technology feel more human? My journey in the IT industry has been defined by a passion for untangling complex user problems and transforming them into seamless digital experiences. Today, that passion extends to designing AI-powered experiences that are intuitive, trustworthy, and genuinely useful. I don't just design interfaces—I dive deep into the "why" behind every interaction, bridging business goals, human needs, and the evolving capabilities of AI.
My process combines rigorous research, creative intuition, and AI-enabled workflows. Whether I’m conducting qualitative research to uncover user insights, designing conversational and AI-assisted experiences, or whiteboarding end-to-end user journeys, I focus on turning complexity into clarity. Ensuring every decision remains grounded in user needs and business outcomes.
Fintech
Insurance
Banking and Financial Services
Financial Services
Oil and Gas
Retail and E-commerce
Travel and Aviation
15+ years
Design experience
40+
Projects delivered
98%
Client Satisfaction

I redesigned the Nissan Drive@Home web experience — a service that lets customers schedule and complete a full at-home test drive without ever visiting a dealership.

I redesigned the mobile experience for Nissan Drive@Home, a service that lets people schedule an at-home Nissan test drive without stepping into a dealership.


The Walmart Data Portal is an internal enterprise platform that serves as a single source of truth for Walmart’s vast data ecosystem.

I designed a centralized policy management platform for EE Accounts (Facebook/Meta) that allows administrators to create, manage, and monitor access control policies in one place.


I conducted a full heuristic evaluation of texasdebrazil.com (desktop version) to identify usability issues that could frustrate users.

A mobile app for a local Indian restaurant. The app lets users browse the menu, add items to cart, choose pickup or delivery, , reserve a table, and complete payment with a clean, modern flow.

A clean and secure mobile app that helps users manage their payment cards, maximize rewards, and handle everyday wallet tasks with ease.


A mobile app for EXF that helps employees and visitors complete a quick daily health screening questionnaire to safely enter the workplace.


I conducted a comprehensive heuristic evaluation of the AIG Retirement Services portal, identifying key usability issues and providing actionable recommendations to improve the user experience for retirees.
Blending the soul of traditional design with the speed of AI
Some of the people I’ve worked with have to say about their experience.
"I had the pleasure of directly managing Vandana Gupta during her time as a Senior UX Designer on our team at Citi, where she consistently stood out as one of our most thoughtful and dependable designers. Vandana combines strong interaction and visual design skills with a deep understanding of complex financial workflows, and she is highly skilled at turning research insights into thoughtful and effective design solutions, translating ambiguous business requirements into intuitive, production‑ready experiences."

Deepak Tyagi
Director, Technology Strategy and Transformation
"I had the pleasure of working with Vandana for six months in 2025 on a series of challenging UX design projects, and I can say without hesitation that she is an exceptional designer and collaborator. Her command of Figma is impressive — she moves quickly and thoughtfully from concept to high-fidelity design — but what truly sets her apart is her design thinking. She consistently pushed to understand the root of user pain points and crafted solutions that were both inventive and grounded in established design system patterns."

Amy Stone
Founder and CEO, FreshTracksHX, Human Experience Research & Innovation Partners
"I had the pleasure of working with Vandana on an AI project where she led UX/UI design for an app that processed broker submissions for an insurance company. Vandana brought clarity to a complex problem space and consistently translated technical and business needs into intuitive, user‑focused designs. She’s a thoughtful collaborator, a strong design leader, and someone who elevates every team she joins. I’d work with her again in a heartbeat and highly recommend her for any product design leadership role."

Ann Rodgers
Insurance Leader specializing in core system modernizations and business process optimization